Adidas x RICH MNISI: A Collection that Celebrates Love and Allyship

In celebration of Pride 2023, Adidas has teamed up with South African queer designer Rich Mnisi to create a powerful collection that embodies the spirit of allyship. The collaboration, aptly titled 'Let Love Be Your Legacy,' is more than just a fashion statement – it's a movement.

Speaking on the collection, Rich Mnisi expressed his desire to speak to his inner-child and share the importance of LGBTQIA+ allyship with the world. The result is a stunning range of apparel and footwear that features recycled materials, bold graphics, and vibrant colors. From monochrome circular check designs to hand-drawn flowers and abstract shapes in bright hues, each piece is a testament to Mnisi's unique aesthetic.

The collection also boasts a special message from Adidas partners Tom Daley, Jari Jones, and Athlete Ally, who have written 'Love Letters' calling for radical self-acceptance and support from the wider communities in culture and sport. These letters appear alongside South African rugby player Lusanda Dumke in the campaign, serving as a powerful reminder of the importance of unity and inclusivity.

The color palette is just as striking, with bold slogans like 'Love Unites' and 'Let Love Be Your Legacy' printed onto the fabric. Each piece is designed to empower its wearer to lead with love and uphold inclusive values – a message that resonates deeply in today's society.

Inspired by Rich Mnisi's own love letter to his younger self, this collection serves as both a personal mission statement and a rallying cry for active allyship. With Adidas' commitment to encouraging freedom of expression without bias, the range spans both lifestyle and performance silhouettes across various categories, including adidas Originals, football, cycling, Sportswear, and swim.

Today, Adidas is proud to announce its latest collaboration with Rich Mnisi – a collection that embodies the power of love and allyship. Join us in celebrating this special partnership and let love be your legacy.

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